TikTok is introducing a updated setting that allows them to cut down on the amount of AI-created media appearing in their timelines. This move comes as the company revealed that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global rollout. This advancement aligns with a rise in AI-generated material, fueled by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising content creators on another major platform only show AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a label for poor-quality, factory-style content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, including AI artwork to informative clips, and we want to give people the power to adjust the amount of that, based on their own likes,” said a company executive.
Scale of AI Content
The service announced that there are currently over a billion videos on its app identified as AI-generated. Overall, more than 100 m media items are submitted to the service each day, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of artificial media they view by opening the content preference setting in the app and selecting the AI content topic. Additional categories that currently be controlled under the setting cover news, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s policies mandate creators to tag “realistic” AI-generated content, and it forbids malicious fake videos of celebrities or emergencies. Any realistic artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the platform will from now on apply an AI-generated tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying AI-generated material. This step is aimed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The platform is also introducing a two million dollar AI literacy fund for professionals and organizations to develop learning resources about using AI responsibly. This initiative will benefit educational bodies specializing in training coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, amid controversy over proposals to cut jobs for numerous safety staff in the United Kingdom. It is set to cut hundreds of positions in its trust and safety division in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but AI can shield workers by eliminating the most harmful content ahead of it is viewed by humans. The company reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
